Med One Blog

Why Is Branding Important?

Med One Group Logo

By Ibby Smith Stofer

You may have heard the expression; a picture is worth a thousand words. In business, the picture that comes to mind as you are considering a purchase is often the link that directs customers to their product or service. Think for a moment, if you will. When you think of frozen vegetables, tuna or peanuts what images and or names come to mind? For many Mr. Peanut, Charlie the Tuna, and the Jolly Green Giant are almost automatically chosen. Perhaps, that is why a company’s logo is the link used to aid customers to recall their products or services. But a logo or brand mark is just only one part of establishing a refined brand.

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The Vanishing Physician

Physician Care

By Ibby Smith Stofer

The vanishing physician role in the crisis of access to care, with or without insurance.


If you have ever had to find a new family physician, specialist or surgeon you share the frustration felt by too many Americans in need of quality care.

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Price Transparency Fear

Discussion while looking at tablet

By Ibby Smith Stofer

Handling difficult customer requests can be challenging to even veteran sales personnel.


Suppose for a moment that your customer calls you out of the blue and asks you to lower your price for medical supplies? Or perhaps it is regarding pricing of a new purchase that you have forecasted for this quarter. What will most likely be your reaction?

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A Peek Into Healthcare's Future

American Healthcare Future

By Ibby Smith Stofer

I don’t know about you, but I find myself wondering what has happened to our unity? What has happened to optimism? How will this surprising presidential and congressional election affect America and its citizens? What will healthcare, finance, and industry look like in 2017 and beyond?

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What's Next in Healthcare?

Whats Next for Healthcare

By Ibby Smith Stofer

Good Morning America, we are going to have a new President. Here are a few questions many are now asking in the healthcare industry:

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Is Technology the Answer?

ICU Bedside Cluttered Hospital Room

By Ibby Smith Stofer

Is technology the answer to future efficiency and enhanced quality of life?

Technology has improved our productivity and satisfaction. It is difficult to imagine what our day would be like without a computer or smart phone. We use technology to communicate, discover answers, and send us reminders. These simple technological advancements are so ingrained into our process that we no longer see them as advancements.

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