Med One to One Winter/Spring 2021 ISSUE 66

The Importance Of SEO For Your Business

Written By: Bryson Cutler

The Importance Of SEO For Your Business

In an increasingly digital world that is always changing, there are a few constants in digital marketing. One of these is the vital role Search Engine Optimization (SEO) will play for all businesses moving forward. As companies worldwide have had to adapt to COVID-19, we continue to see the importance of online ordering and user-friendly websites. The first step, however, is to ensure your customer can easily find you online.

One of the best quotes I've ever heard about SEO came from an unlikely source: the Netflix TV series Tiger King: Murder, Mayhem, and Madness. This show became a viral internet sensation for many reasons, but Doc Antle, one of the featured individuals on the documentary, said something interesting about SEO: "Do you know the power you have if you search Google around the world and you're the first choice every time?" He is, in fact correct, ranking at the top of customers’ online searches for your products and services is very powerful. By being #1 on a search term, you exponentially increase your website visitors and provide more opportunities for your customers to interact with your business.

While optimizing content for SEO is a complex and time-intensive process, there are a few basic concepts to keep in mind. Here are a few practices that anyone can do to improve their website's SEO Value or chances to rank highly on Google and other search engines.

1. Publish Relevant New Content Often

Google wants to provide the most relevant search results for the user. If you show you are an expert in the industry by producing frequent new content on a subject, this can help your search rankings.

2. Follow On-Page SEO Best Practices

Knowing how people search for your products and business is very important. Once you know what they are searching for, you can use those terms in the right places on your site. Use these keywords in strategic ways on your webpage or article while keeping the content engaging for the user. Additionally, make sure the title and headers on the page are relevant with the target keyword included. There are plenty of helpful resources online to understand more of the basics of on-page optimization.

3. Ensure Your Website is Mobile Friendly

Even though it seems self-explanatory to have a mobile-friendly website in 2021, Google can recognize if your site is not fully mobile-friendly and will hurt your search rankings.

Even though it takes time to see improvements in rankings, I have seen the Med One digital presence grow to be a part of some of the top search results for popular medical equipment. With these key SEO practices, you can improve the performance and rankings of your website. The list of things that you can do to continually improve SEO rankings will be ever-changing. Most importantly, it is vital to identify how crucial it is to rank highly online and put the proper investment into making that a reality.