By Ibby Smith Stofer
How can a hospital or healthcare facility improve sterility and potentially reduce hospital-acquired infections?
What device can aid in delivery of food, supplies to various departments or locations within the healthcare site?
By Ibby Smith Stofer
Growing up in a small rural community access to healthcare was and continues to be challenging for many Americans. In fact, over 25% of America’s population lives in what is considered by the census bureau to be rural America. However, less than 10% of US physicians practiced in these communities according to a 2010 report by the Office of Rural Health Policy. The projection of physician shortages varies from each source but as of 2014 and independent firm IHS forecasted numbers ranging from 46 to 90+ thousands. Shortages combined with the challenges of life in rural areas such as the lack of spousal employment opportunities, schools and lack of social and other desired community attractions make it difficult to project a bright future for our rural hospital systems. In fact, between 2010 and 2016, 80 rural hospitals (including 27 critical access hospitals) have shuttered their doors. That leaves many without essential access to inpatient, outpatient, and emergency medical services in their communities.
By Ibby Smith Stofer
You may have heard the expression; a picture is worth a thousand words. In business, the picture that comes to mind as you are considering a purchase is often the link that directs customers to their product or service. Think for a moment, if you will. When you think of frozen vegetables, tuna or peanuts what images and or names come to mind? For many Mr. Peanut, Charlie the Tuna, and the Jolly Green Giant are almost automatically chosen. Perhaps, that is why a company’s logo is the link used to aid customers to recall their products or services. But a logo or brand mark is just only one part of establishing a refined brand.
By Ibby Smith Stofer
The vanishing physician role in the crisis of access to care, with or without insurance.
If you have ever had to find a new family physician, specialist or surgeon you share the frustration felt by too many Americans in need of quality care.
By Ibby Smith Stofer
Handling difficult customer requests can be challenging to even veteran sales personnel.
Suppose for a moment that your customer calls you out of the blue and asks you to lower your price for medical supplies? Or perhaps it is regarding pricing of a new purchase that you have forecasted for this quarter. What will most likely be your reaction?
By Ibby Smith Stofer
I don’t know about you, but I find myself wondering what has happened to our unity? What has happened to optimism? How will this surprising presidential and congressional election affect America and its citizens? What will healthcare, finance, and industry look like in 2017 and beyond?
