By Ibby Smith Stofer
Do I go to the bank or use a leasing company?
In a world of ever-decreasing human interaction, why would someone seek the help of an unfamiliar leasing company when their local banker calls them by name, or at least gives them the option to speak with them face to face?
By Ibby Smith Stofer
No matter what you call it, this matters to your success in sales and customer satisfaction.
Names change. If, like me, you have spent a great deal of time serving the needs of healthcare providers, then you know this. I’m not talking about name changes due to merger and acquisition trends, or the rebranding efforts that many well-known healthcare providers are undertaking. I’m talking about the simple titles for various departments.
By Ibby Smith Stofer
If you don’t know what music is going to be played, how can you know how to dance? It will be less of a dance and more of a comedy movie if you don’t know what steps your partner prefers or what your own maneuvers can be. Would you want to engage in a dance full of uncoordinated moves that sometime appear war-like, circular, repetitive or worse?
By Ibby Smith Stofer
As a healthcare executive are you tired of that one four-letter word that nags you day in and day out?
Do you feel you have repeatedly stressed its importance to every member of your team time and time again, yet the same results continue to plague your organization?
By Ibby Smith Stofer
Many are conflicted when it comes to making the decision between renting and leasing, so I recently wrote two articles for Med One Capital focusing on why healthcare providers lease or rent medical devices. The following is a summary of the information I wrote in those articles. You can also access the full rental article or lease article.
By Ibby Smith Stofer
Whether you are talking or writing via email, text or instant messaging, the tone of your communication and use of persuasive tools is fundamental to the sales process. You’re communicating even when you don’t think you are.
