Med One Blog

What is in a Name?

Nurse Putting On Nametag

By Ibby Smith Stofer

No matter what you call it, this matters to your success in sales and customer satisfaction.

Names change. If, like me, you have spent a great deal of time serving the needs of healthcare providers, then you know this. I’m not talking about name changes due to merger and acquisition trends, or the rebranding efforts that many well-known healthcare providers are undertaking. I’m talking about the simple titles for various departments.

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Sales Negotiation can be a beautiful dance—or it can be a disaster.

Dancing Couple

By Ibby Smith Stofer

If you don’t know what music is going to be played, how can you know how to dance? It will be less of a dance and more of a comedy movie if you don’t know what steps your partner prefers or what your own maneuvers can be. Would you want to engage in a dance full of uncoordinated moves that sometime appear war-like, circular, repetitive or worse?

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Healthcare - Four Letter Word

The weight of cost in healthcare

By Ibby Smith Stofer

As a healthcare executive are you tired of that one four-letter word that nags you day in and day out?

Do you feel you have repeatedly stressed its importance to every member of your team time and time again, yet the same results continue to plague your organization?

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Lease VS Rent

Medical Equipment Financing

By Ibby Smith Stofer

Many are conflicted when it comes to making the decision between renting and leasing, so I recently wrote two articles for Med One Capital focusing on why healthcare providers lease or rent medical devices. The following is a summary of the information I wrote in those articles. You can also access the full rental article or lease article.

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Are You a Persuasive Communicator?

Persuasive Communication

By Ibby Smith Stofer

Whether you are talking or writing via email, text or instant messaging, the tone of your communication and use of persuasive tools is fundamental to the sales process. You’re communicating even when you don’t think you are.

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Selling is from Mars, Buying is from Venus

Planets of the Solar System

By Ibby Smith Stofer

We have all heard of the book, “Men are from Mars, Women are from Venus,” which delves into the comparison between the two genders. But has a similar comparison been made about the dichotomy between selling and buying? Surely we have all realized that a salesman and a customer have two different thought processes during the same sales transaction. Well, understanding the differences could determine the success of your sale.

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