What is in a Name?

By Ibby Smith Stofer
No matter what you call it, this matters to your success in sales and customer satisfaction.
Names change. If, like me, you have spent a great deal of time serving the needs of healthcare providers, then you know this. I’m not talking about name changes due to merger and acquisition trends, or the rebranding efforts that many well-known healthcare providers are undertaking. I’m talking about the simple titles for various departments.







